The following information provides a simple overview of what happens to your personal data when you visit our website www.theinceptery.com.
As defined in the Personal Data Protection Act 2012 (No. 26 of 2012) (PDPA) and the General Data Protection Regulation 2016/679 (GDPR), personal data is any data with which you can be personally identified.
Data collection on our website
Who is responsible for the data collection on this website?
Data processing on this website is carried out by the website operator The Inceptery Pte Ltd,
Registered address: 163 Tras Street, #02-06, Lian Huat Building, Singapore, 079024.
How do we collect your data?
Typically data is collected in two ways. Firstly, by you providing it to us. This may, for example, be data that you enter in a contact form. Secondly, automatically by our IT systems when you visit the website. This is mainly technical data (e.g. internet browser, operating system, or time of page view). This data is collected automatically as soon as you enter our website.
What do we use your data for?
Part of the data is collected to provide you with our services in order to ensure error-free provision of the website. Other data may be used to analyze your user behavior.
What rights do you have regarding your data?
In accordance with the PDPA and the GDPR, you have the right to receive information free of charge at any time about the origin, recipient, and purpose of your stored personal data. You also have the right to request the correction, blocking, or deletion of this data. You can contact us at any time at the address given in the imprint for this purpose and for further questions on the subject of data protection. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.
General notes and obligatory information
Information on the data controller
The responsible body for data processing on this website is:
The Inceptery Pte Ltd
30 Duxton Road, #02-00, Singapore, 089494, SG
Phone: +65 6809 1169
The data controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, e-mail addresses, etc.).
You can reach us by E-mail or in writing at the address above with the corresponding reference “Data Protection”.
Legal basis for the processing of personal data
Consent – Insofar as we obtain the consent of the data subject for processing operations involving personal data, Consent serves as the legal basis.
Performance of a contract or pre-contractual measures – When processing personal data that is necessary for the performance of a contract to which the data subject is a party, the performance of a contract serves as the legal basis. This also applies to processing operations that are necessary for the performance of pre-contractual measures.
Legal Obligation – Insofar as the processing of personal data is necessary for compliance with a legal obligation to which our company is subject, a legal obligation serves as the legal basis.
Vital interests – In the event that vital interests of the data subject or another natural person make processing of personal data necessary, vital interest serves as the legal basis.
Public Interest – Where the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller, public interest shall serve as the legal basis.
Legitimate Interest – If the processing is necessary to protect a legitimate interest of our company or a third party and the interests, fundamental rights and freedoms of the data subject do not outweigh the first-mentioned interest, legitimate interest serves as the legal basis for the processing.
Unlike the GDPR, the PDPA does not provide data subjects with a complex set of rights. As both are however akin in spirit and notion, we follow industry standards and good practice and afford all data subjects, the rights as laid down in the GDPR. Thus, as a user of the Inceptery website, you have the rights set out in Articles 12 to 22 of the GDPR with regard to the processing of personal data. Below is some information on what they are and how you can exercise them.
Right to information: You can request information from us as to whether and to what extent we process your data.
Right to rectification: If we process your data that is incomplete or incorrect, you can request that we correct or complete it at any time.
Right to erasure: You may request that we erase your data if we are processing it unlawfully or if the processing disproportionately interferes with your legitimate interests in protection. Please note that there may be reasons that prevent immediate deletion, e.g. in the case of legally regulated retention obligations. Irrespective of the exercise of your right to deletion, we will delete your data immediately and completely, insofar as there is no legal or statutory obligation to retain data in this respect.
Right to restriction of processing: You may request us to restrict the processing of your data if you dispute the accuracy of the data for a period of time that allows us to verify the accuracy of the data, the processing of the data is unlawful, but you object to erasure and request restriction of data use instead, we no longer need the data for the intended purpose, but you still need this data to assert or defend legal claims, or
you have objected to the processing of the data.
Right to data portability: You may request that we provide you with the data you have provided to us in a structured, commonly used, and machine-readable format and that you may transfer this data to another controller without hindrance from us, provided that we process this data on the basis of a revocable consent given by you or for the performance of a contract between us, and this processing is carried out with the aid of automated procedures. If technically feasible, you may request us to transfer your data directly to another controller.
Right to object: If we process your data for legitimate interest, you may object to this data processing at any time; this would also apply to profiling based on these provisions. We will then no longer process your data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms, or the processing is for the assertion, exercise, or defense of legal claims. You may object to the processing of your data for the purpose of direct marketing at any time without giving reasons.
Right of complaint: If you are of the opinion that we violate data protection law when processing your data, please contact us so that we can clarify any questions. Of course, you also have the right to contact the supervisory authority responsible for you, the respective state office for data protection supervision. If you wish to assert any of the aforementioned rights against us, please contact us. In case of doubt, we may request additional information to confirm your identity.
Where the processing of your personal information is based on consent, you have the right to withdraw that consent without detriment at any time.
The above rights may be limited in some circumstances, for example, if fulfilling your request would reveal personal information about another person, if you ask us to delete information that we are required to have by law, or if we have compelling legitimate interests to keep it. We will let you know if that is the case and will then only use your information for these purposes. You may also be unable to continue using our services if you want us to stop processing your personal information.
We encourage you to get in touch if you have any concerns with how we collect or use your personal information.
We endeavor to ensure that all decisions involving your Personal Data are based on accurate and timely information. However, we rely on you to disclose all relevant information to us and to inform us of any changes in your Personal Data. As such, please disclose all relevant information necessary for us to provide services to you and ensure all information submitted to us is up-to-date, complete, and accurate. Kindly inform us promptly if there are any changes in your Personal Data.
We may retain your Personal Data for at least five (5) years, or such other longer or shorter period as may be necessary to fulfill the purpose for which it was collected, or as required or permitted by applicable laws. We will cease to retain your Personal Data or remove the means by which the data can be associated with you, as soon as it is reasonable to assume that such retention no longer serves the purpose for which the Personal Data was collected, and is no longer necessary for legal or business purposes.
Our website may, from time to time, contain links to and from the websites of our partner networks, business partners, and affiliates. If you follow a link to any of these websites, please note that these websites have their
own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any Data to these websites.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line. If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Our website is not intended for children and we do not knowingly collect data relating to children. If you become aware that your Child has provided us with Personal Data, without parental consent, please contact us and we take the necessary steps to remove that information from our server.
The Supervisory Authority
The competent supervisory authority for data protection issues for The Inceptery Pte Ltd is the Personal Data Protection Commission. The Commission can be reached online at www.pdpc.gov.sg and is located at 10 Pasir Panjang Road, #03-01 Mapletree Business City Singapore 117438
When you access our website
Accessing our Internet presence
When you access our website, information is automatically sent to the server of our website by the so-called browser used on your end device. This involves the following data, which is collected without your intervention and stored until it is automatically deleted:
- The IP address of the requesting computer
- Date and time of access
- Browser used and, if applicable, the operating system of your computer as well as the name of your access provider
- Amount of data transferred
- Message about successful retrieval
This data is also stored in the log files of our system. This data is not stored together with other personal data of the user. The temporary storage of the above-mentioned data by the system is necessary to enable the delivery of the website to the user’s computer as well as to ensure the functionality and optimization of our website and to ensure the security of the information technology systems. The aforementioned data collection is based on our legitimate interest in the secure provision and functionality of our website.
Your personal data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. This is the case after 3 months in the case of storage of the data in the log files.
The collection of data for the provision of the website and the storage of the data in log files is absolutely necessary for the operation of the website.
This site uses the map service Google Maps via an API. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: Google). To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transmission.
Google Analytics and Google Tag Manager
This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. In the event that IP anonymization is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity, and providing other services relating to website activity and internet usage to the website operator.
The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
This website uses Google Analytics with the extension “_anonymizeIp()”. This means that IP addresses are processed in a shortened form, thus excluding the possibility of personal references. If the data collected about you is related to a person, this is immediately excluded and the personal data is deleted immediately.
We use Google Analytics to analyze and regularly improve the use of our website. The statistics obtained enable us to improve our offer and make it more interesting for you as a user.
User and event-level data associated with cookies, user identifiers (e.g. User ID) and advertising IDs (e.g. DoubleClick cookies, Android advertising ID, IDFA [Apple advertiser identifier]) will be retained by us for 14 months before being automatically deleted.
Google Tag Manager is a solution that allows marketers to manage website tags through one interface. The Tag Manager tool itself (which implements the tags) is a cookie-less domain and does not collect any personal data. The tool triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, this will remain in place for all tracking tags implemented with Google Tag Manager.
YouTube components with extended data protection mode
On our website, we use components (videos) of the company YouTube, LLC 901 Cherry Ave, 94066 San Bruno, CA, USA, a company of Google Inc, Amphitheatre Parkway, Mountain View, CA 94043, USA. In doing so, we use the option ” – extended data protection mode – ” provided by YouTube.
When you call up a page that has an embedded video, a connection is established to the YouTube servers, and the content is displayed on the website by informing your browser. According to YouTube’s information, in ” – extended data protection mode -” only data is transmitted to the YouTube server, in particular, which of our Internet pages you have visited when you watch the video. If you are logged in to YouTube at the same time, this information is assigned to your YouTube member account. You can prevent this by logging out of your member account before visiting our website. Further information on YouTube’s data protection is provided by Google at the following link: https://www.google.de/intl/en/policies/privacy/
Online presence in social media
We maintain online presence within social networks and websites in order to be able to communicate with the customers, interested parties, and users active there and to inform them about our services there. When calling up the respective networks and websites, the terms and conditions and data processing guidelines of the respective operators apply.
We would like to point out that Facebook provides us with aggregated data within the framework of the Insights function, through which we obtain information about how our Facebook Page users interact with it. These Page Insights may be based on personal data collected from you in connection with a visit to or interaction with our Facebook Page. We only receive this data as anonymized evaluations. Facebook itself, however, has the possibility to directly assign your usage data on our Facebook Page to you and to use your personal data in a non-anonymized way, provided that you are a Facebook member paired with your other voluntarily provided data.
According to the case law, we are co-responsible for the personal data collected by Facebook, to which we predominantly only have anonymized access. We have therefore entered into a processing agreement with Facebook. However, the primary responsibility regarding the processing of the Insights data still lies with Facebook. This means that Facebook is responsible for complying with the data protection regulations according to the GDPR and PDPA. We as the operator of the Facebook Page cannot make any decisions regarding the processing of Insights data and regarding the information obligations. You can send requests directly to Facebook and to us. You can send your inquiry to Facebook under the following link: https://www.facebook.com/help/contact/308592359910928.
“Tailored target groups” and “conversion tracking” from LinkedIn offer the possibility of targeting existing users and customers who have visited our website with relevant campaigns. This is done by LinkedIn storing
anonymized user data with the help of a website tag. For this purpose, a cookie from LinkedIn is placed in the browser when a user visits our website.
For questions of any kind, we offer you the possibility to contact us via a form provided on the website. In doing so, it is necessary to provide your name and a valid e-mail address so that we know from whom the inquiry originates and so that we can answer it. Further information can be provided voluntarily. Data processing for the purpose of contacting us is carried out on the basis of a relationship similar to a contract in the sense of initiating a contract. The personal data collected by us for the use of the contact form will be automatically deleted after the request you have made has been dealt with.
Blog and Reads Section
Within the Blog and Reads Section you may be able to display certain profile information, share certain details, engage with others, exchange knowledge and insights, and post and view relevant content. Please note that content and data are publicly viewable. You have choices about the information on your profile. You don’t have to provide additional information on your comment; however, comments help you to get more from our Services. It’s your choice whether to include sensitive information in your comment and to make that sensitive information public. Please do not post or add personal data to your comment that you would not want to be available.
When do we disclose your Personal Data?
We may share your information with organizations that help us provide the services described in this policy and who may process such data on our behalf and in accordance with this policy, to support our online offer and our services.
We may disclose your Personal Data to any member of our group, which means any corporation deemed to be related to us in accordance with section 6 of the Companies Act (Cap. 50).
We may disclose your Personal Data to third parties:
- a) for the purposes of providing products or services that you request from us, fulfilling our obligations arising from any contracts entered into between you and us, processing payments in connection therewith or otherwise in connection with your use of our website;
- b) where a third party claims that any content posted or uploaded by you to our website constitutes a violation of their rights under Singapore law, in which case we may disclose your identity to that third party;
- c) in the event that we sell or buy any business or assets, in which case we may disclose your Personal Data to the prospective seller or buyer of such business or assets; or
- d) if we or substantially all of our shares or assets are acquired by a third party, in which case Personal Data held by us about our customers will be one of the transferred assets.
Typically and unless otherwise stated in this policy, data may be shared on the basis of our contractual and pre-contractual obligations. Equally, if you have consented to it, or where there we have a legal obligation to do so or on the basis of our legitimate interests (e.g. when using agents, hosting providers, tax, business and legal advisors, customer care, accounting, billing, and similar services that allow us to perform our contractual obligations, administrative tasks, and duties efficiently and effectively). If we commission third parties to process data on the basis of a so-called “processing agreement”.
In relation to metadata obtained about you, we may share a cookie identifier and IP data with analytic service providers to assist us in the improvement and optimization of our website which is subject to our Cookies Policy.
We may also disclose information in other circumstances such as when you agree to it or if the law, a Court order, a legal obligation, or regulatory authority asks us to. If the purpose is the prevention of fraud or crime or if it is necessary to protect and defend our rights, property, or personal safety of our staff, the website, and its users.
Research and Collaboration
Service providers usually act as so-called processing agreements. This is permissible without an additional legal basis if the commissioned processing is agreed upon (in writing), the content of the agreement meets the legal requirements, and the research participants were informed about the involvement. If cooperating researchers jointly determine the research concept, including the purposes and means of data processing, they are jointly responsible parties under data protection law. In that case, it must be agreed (in writing) who will assume which tasks under the GDPR and the PDPA.
If the data are later shared with other researchers, the data is anonymized as possible so that the sharing is not subject to legal restrictions. If the sharing is to be personalized, the consent of the participants is obtained.
Interviews and Research Surveys
If you decide to participate in Interviews and Research Surveys your personal data will be processed on the basis of your consent. If another legal basis applies, we will indicate this in the respective Interview and Research Survey. Your data will be treated confidentially. Insofar as we use service providers who support us in carrying out Interviews and Research Surveys, we will ensure that they also comply with the applicable data protection regulations. Please note that Interviews and Research Surveys may be recorded for training and quality purposes.
Uses made of the information and data collected
We use information held, including Personal Data, in the following manner:
- a) to ensure that content from our website is presented in the most effective manner for you and for your device;
- b) to provide you with information, products, or services that you request from us, and to otherwise carry out our obligations arising from any contracts entered into between you and us;
- c) to provide you with information, products or services which we feel may interest you, where you have consented to be contacted for such purposes;
- d) to allow you to participate in interactive features of our service when you choose to do so; e) to carry out research, interviews, and research surveys;
- f) to notify you about changes to our services;
- g) to investigate any complaints relating to the use of our website or any suspected unlawful activities; h) comply with any applicable laws, regulations, codes of practice, guidelines, or rules, or to assist in law enforcement and investigations conducted by any governmental and/or regulatory authority; i) any other purposes for which you have provided the information; and
- j) carrying out whatever else is reasonable or related to or in connection with the above and our provision of services to you.
Where we store your data
Where any Personal Data relates to a third party, you represent and warrant that the Personal Data is up-to-date, complete, and accurate and that you have obtained the third party’s prior consent for our collection, use, and disclosure of their Personal Data for the Purposes. You agree that you shall promptly provide us with written evidence of such consent upon demand by us.
You may withdraw your consent and request us to stop using and/or disclosing your Personal Data for any or all of the Purposes by submitting your request to us in writing at firstname.lastname@example.org. Should you withdraw your consent to the collection, use, or disclosure of your Personal Data, it may impact our ability to proceed with your transactions, agreements, or interactions with us. Prior to you exercising your choice to withdraw your consent, we will inform you of the consequences of the withdrawal of your consent. Please note that your withdrawal of consent will not prevent us from exercising our legal rights (including any remedies) or undertaking any steps as we may be entitled to at law.
Re-marketing and Behavioural Targeting
These types of services allow us and our partners to analyze how www.theinceptery.com has been used in a user’s previous sessions in order to target, optimize and deploy advertising.
This activity is facilitated by tracking usage data and the use of trackers that collect information which is then transmitted to the partners who manage the remarketing and behavioral targeting activities. Some services offer a remarketing option based on email address lists.
In addition to any opt-out options offered by each of the services listed below, users may opt out via the Network Advertising Initiative opt-out page. Users may also opt out of certain advertising features through appropriate device settings, such as device advertising settings for mobile phones or advertising settings in general.
From time to time we may use the personal information we collect from you to identify particular services which we believe may be of interest to you. We may contact you to let you know about these products and services and how they may benefit you.
You may give us your consent in a number of ways including by selecting a box on a form where we seek your permission to send you marketing information, or sometimes your consent is implied from your interactions or relationship with us. Where your consent is implied, it is on the basis that you would have a reasonable expectation of receiving marketing communication based on your interactions or relationship with us.
Direct Marketing from generally takes the form of e-mail but may also include other less traditional or emerging channels. These forms of contact will be managed by us, or by our contracted service providers. Every directly addressed marketing form sent or made by us or on our behalf should include a means by which customers may unsubscribe (or opt-out) from receiving similar marketing in the future.
We use Zoom, Google, Skype, or other platforms to conduct our online meetings, interviews, and research surveys and various types of data are processed when using an online platform for meetings. The scope of the data depends on the information you provide before or during participation in an online meeting. If you contact us in electronic form (e.g. e-mail, fax, telephone, messenger, etc.), we store and process the data you have provided us with (e.g. name, contact information, the content of the inquiry). The legal basis for this is our legitimate interest in effective customer communication and, insofar as it concerns an inquiry to enter into or fulfill a contract. You can request information about the purpose of processing, origin, and, if applicable, recipients of your personal data from us free of charge at any time.
Content Delivery Network
Data Breaches and Notification
Databases or data sets that include Personal Data may be breached inadvertently or through wrongful intrusion. Upon becoming aware of a data breach, The Inceptery Pte Ltd will notify all affected individuals whose Personal Data may have been compromised, and the notice will be accompanied by a description of action being taken to reconcile any damage as a result of the data breach. Notices will be provided as expeditiously as possible after which the breach was discovered.
Confirmation of Confidentiality
All company employees must maintain the confidentiality of Personal Data as well as company proprietary data to which they may have access and understand that such Personal Data is to be restricted to only those with
a business need to know. Employees with ongoing access to such data will sign acknowledgment reminders annually attesting to their understanding of this company’s requirement
Changes, Complaints, and Closing
This policy and our commitment to protecting the privacy of your personal data can result in changes to this policy. Please regularly review this policy to keep up to date with any changes.
Queries and Complaints
Any comments or queries on this policy should be directed to us. If you believe that we have not complied with this policy or acted otherwise than in accordance with data protection law, then please contact us.
We would like to point out that data transmission on the Internet (e.g. communication by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible.