inceptery - The Inceptery

How can a vision become a reality? The case of a sustainable business model in fashion.

Case Study “Unspun” by Anna Itkin In July 2018 I was sitting at the airport waiting for my flight (it feels surreal nowadays!). I was engaged in my favorite activity – thinking. It must have been all the retail stores in the airport that triggered something because I was thinking about fashion (an unusual subject …

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How to turn a crisis into an opportunity: business strategy in the midst of the Covid-19 pandemic

Thoughts / By inceptery

A black swan event is described as an event that comes as a surprise, has a severe impact, and is often inappropriately rationalized as being obvious in retrospect. From some perspectives, the above definition describes quite well the Covid-19 pandemic. Some historic black swan events were the rise of the Internet, World Wars, the burst …

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What is a sustainable business model?

News, Thoughts / By inceptery

And other interesting sustainability-related questions. It’s been a while since we’ve added content here, despite the global situation, busyness can take many forms in our life but it’s a great time to ground ourselves, connect, support others and self-reflect where we can. With the current Covid19 pandemic, many of the things that were likely relevant before …

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2219: Futures Imagined @ the Art Science Museum. The Possible, Plausible, Preferable, or ProbablE?

Thoughts / By inceptery

With the beginning of a new decade, there is a lot of current discussion about the next ten years as we move from 2020, towards 2030. In the #globalsustainability circle, the significance of this particular year is linked to the #UNSDGs by which time the adopters aim to have achieved the goals (or perhaps made …

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The Forgotten Half of Change

Events, News / By inceptery

Hosted by Edenspiekermann Singapore – as part of TomorrowToday. The second in the series of talks and invited by Edo Van Dijk – CEO and Creative Director, Marisa shared her definition of meaningful change as a creative ‘without a craft’. Though she began her path as a designer, very early on, she realized that she …

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Bringing Circularity to Baby Gear: Prams as a Service for Modern Parents

News, Events, Latest Posts / By inceptery

A ‘guest’ post by fellow sustainability associate Piya Kerdlap. A Singapore enterprise with a sustainability-based business model offers new parents a much-needed hand when it comes to taking the pain out of their stranded assets and heavy capital investment in their prams. The Need: Stranded prams, wasted materials, expensive baby gear, frequent equipment replacement, and …

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INDUSTRIAL SYMBIOSIS and LCA -EXPLAINED in 3 minutes!

Events, News / By inceptery

Find out in this short but informative video by a fellow sustainability professional Piya Kerdlap. The world of sustainability is complex, full of tensions for solutions and often seemingly hard-to-measure factors. Bringing a degree of quantitative measurement is where lifecycle assessments can help illustrate the fuller impact of products, services, and businesses. Industrial symbiosis is …

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Spotlight on Singapore | Industrial Symbiosis

Events, News / By inceptery

Earlier this year, we talked to founder – Jackie Tan of Tripleeyelid; a sustainability-led design company he set up after seeing the huge amount of waste generated from interior design projects. We’ve written a case study blended with an interview outlining their business model, aspirations, and challenges as such a business here in Singapore. The …

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Waste2Wear – Fabric from Recycled Plastic

Events, Latest Posts / By inceptery

A note from The Inceptery: A Deloitte research study from 2013 found that companies that pursue sustainability are much more able to develop innovative processes, products, and services to enable their sustainability strategies to come to life. The result of this is output that offer new features and benefits, grow the business, and also reduce …

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Spotlight on Singapore | LHT’s Cradle to cradle approach | From Sawmill to Waste Wood Recycling

News / By inceptery

The Need: changes in legislation, illegal logging, climate change, customer demand, and waste wood that cost a few hundred thousand dollars a year – these were the reasons why the founder of LHT Holdings decided to do things differently. The Solution: Innovation mindset and environmentally-friendly strategy to grow and differentiate the company. Transformation of waste …

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